Budget is the September allocation agreed on 2 September (4,140 € across six programmes), revised on 24 September for Electrónica (+420 €) and Industria Musical (+410 €) to run at 90 and 80 € a day with a retargeting ad set each until 4 October: 4,970 € in total. Expected registrations = budget at the programme's June to August cost per registration.
Both ran on a lifetime budget and are now closed: Masterclass 375 € until 17 September (61 registrations at 6.14 €), Open Day 435 € until 22 September (34 registrations at 12.70 €, paused on the 22nd with 0.17 € left). Final figures.
HubSpot enrolment table shared by SAE on 1 September. Updated as SAE sends new figures.
Planned budget as agreed by email: July 3,800 €. August 1,800 € for the programmes plus 5 €/day per event from 10 August and 10 €/day on the 31st (2,030 €). September: 4,140 € for the six programmes (allocation of 2 September), raised to 4,970 € on 24 September for the Electrónica and Industria Musical push, plus what was left of the two events' lifetime budgets, 277 € for the Open Day and 238 € for the Masterclass (5,485 €). June had no shared plan. September is month to date.
Registrations = website forms (CompleteRegistration) + instant forms (Lead). A dash means no registration that month. The June Open Day column is the 12 June edition; August and September are the 22 September edition.
Bars: registrations. Line: spend. Weekends in grey.
Reporting weeks, Tuesday to Monday, all campaigns.
Compared with the previous week, 15 to 21 September. From 26 September, Electrónica and Industria Musical run at 90 and 80 € a day with a new retargeting ad set each (plan agreed on the 24th).