Budget is the September allocation agreed on 2 September (4,140 € across six programmes), revised on 24 September for Electrónica (+420 €) and Industria Musical (+410 €) to run at 90 and 80 € a day with a retargeting ad set each until 4 October: 4,970 € in total. Expected registrations = budget at the programme's June to August cost per registration.
Both ran on a lifetime budget and are now closed: Masterclass 375 € until 17 September (61 registrations at 6.14 €), Open Day 435 € until 22 September (34 registrations at 12.70 €, paused on the 22nd with 0.17 € left). Final figures.
HubSpot enrolment table shared by SAE on 1 September. Updated as SAE sends new figures.
Planned budget as agreed by email: July 3,800 €. August 1,800 € for the programmes plus 5 €/day per event from 10 August and 10 €/day on the 31st (2,030 €). September: 4,140 € for the six programmes (allocation of 2 September), raised to 4,970 € on 24 September for the Electrónica and Industria Musical push, plus what was left of the two events' lifetime budgets, 277 € for the Open Day and 238 € for the Masterclass (5,485 €). June had no shared plan. September is month to date.
Registrations = website forms (CompleteRegistration) + instant forms (Lead). A dash means no registration that month. The June Open Day column is the 12 June edition; August and September are the 22 September edition.
Bars: registrations. Line: spend. Weekends in grey.
Reporting weeks, Tuesday to Monday, all campaigns.
Last full reporting week, compared with 15 to 21 September. From 26 September, Electrónica and Industria Musical run at 90 and 80 € a day with a new retargeting ad set each (plan agreed on the 24th); 29 and 30 September are in the month figures above.
HubSpot export of 1 October (544 contacts created 1 July to 30 September). A HubSpot contact is counted for a campaign when its utm_campaign, or the Sonido para Cine lead form, ties it to that campaign. "Reach HubSpot" = HubSpot contacts ÷ Meta registrations: 80 % and above is healthy, some gap is normal (people who register twice, people already in the base).
| Campaign | Meta spend | Meta registrations | HubSpot contacts | Reach HubSpot | Cost / HubSpot contact | Reached | Not reached yet | Lost | Enrolled |
|---|---|---|---|---|---|---|---|---|---|
| Electrónica | 1,403 € | 34 | 25 | 74 % | 56 € | 9 | 6 | 10 | 0 |
| Industria Musical | 1,291 € | 22 | 21 | 95 % | 61 € | 10 | 7 | 4 | 0 |
| Urbana | 750 € | 21 | 5 | 24 % | 150 € | 0 | 3 | 2 | 0 |
| Producción de Audio | 604 € | 11 | 9 | 82 % | 67 € | 1 | 4 | 4 | 0 |
| Sonido para Cine | 592 € | 16 | 11 | 69 % | 54 € | 1 | 5 | 5 | 0 |
| Sonido Directo | 258 € | 6 | 0 | 0 % | — | 0 | 0 | 0 | 0 |
| Open Day | 277 € | 24 | 19 | 79 % | 15 € | 8 | 4 | 7 | 0 |
| Masterclass | 237 € | 25 | 20 | 80 % | 12 € | 3 | 2 | 15 | 0 |
| All Meta campaigns | 5,411 € | 159 | 110 | 69 % | 49 € | 32 | 31 | 47 | 0 |
Statuses as set by admissions in HubSpot on 1 October. Enrolled = lead status Matriculado or lifecycle stage Cliente, for contacts created since July.
| Campaign | Meta spend | Meta registrations | HubSpot contacts | Reach HubSpot | Cost / HubSpot contact | Reached | Not reached yet | Lost | Enrolled |
|---|---|---|---|---|---|---|---|---|---|
| Electrónica | 2,671 € | 49 | 36 | 73 % | 74 € | 12 | 9 | 15 | 1 |
| Industria Musical | 2,333 € | 43 | 38 | 88 % | 61 € | 12 | 11 | 15 | 0 |
| Urbana | 2,126 € | 51 | 33 | 65 % | 64 € | 9 | 9 | 15 | 1 |
| Producción de Audio | 1,871 € | 30 | 12 | 40 % | 156 € | 1 | 5 | 6 | 0 |
| Sonido para Cine | 1,971 € | 60 | 25 | 42 % | 79 € | 3 | 9 | 13 | 0 |
| Sonido Directo | 949 € | 17 | 0 | 0 % | — | 0 | 0 | 0 | 0 |
| Open Day | 435 € | 34 | 27 | 79 % | 16 € | 9 | 7 | 11 | 0 |
| Masterclass | 375 € | 61 | 55 | 90 % | 7 € | 4 | 4 | 47 | 0 |
| All Meta campaigns | 12,730 € | 345 | 226 | 66 % | 56 € | 50 | 54 | 122 | 2 |
Lifetime budgets until 31 October on the four main campaigns, daily budgets on Audio and Sonido Directo.
| Programme | October budget | Why |
|---|---|---|
| Electrónica | 850 € | Best volume in September (34 registrations, 25 HubSpot contacts). Retargeting HubSpot audience kept. |
| Industria Musical | 850 € | 95 % of Meta registrations reach HubSpot; the push of 26 Sept doubled registrations. |
| Urbana | 500 € | Good Meta cost (35.70 €) but only 5 of 21 registrations reach HubSpot as Urbana: held at a moderate level until the gap is explained. |
| Producción de Audio | 450 € | Steady, 82 % reach HubSpot. Daily budget lowered to about 15 € a day. |
| Sonido para Cine (lead ads) | 450 € | Cheapest HubSpot contact (54 €). 24 July to September leads still to import. |
| Sonido Directo | 300 € | About 10 € a day. The form test is still needed to confirm leads reach HubSpot. |
| Total | 3,400 € | Includes the 1,200 € added on 1 October and what Electrónica and Industria Musical spend until 4 October. |